Focuspharma
Thyme & Coltsfoot – Supplement Packaging Design
Client:
Focuspharma
Year:
2017
Type:
Packaging & Print Design
,
,


A design as natural and trustworthy as the ingredients, with every detail communicating clarity and quality.


Project Description
Modern Packaging for a Herbal Throat Relief Supplement
For Focuspharma, we reimagined the packaging for Thyme & Coltsfoot, a herbal supplement supporting throat comfort and respiratory wellness. The brief was simple yet challenging: create a modern, visually engaging design that honours the trusted tradition of herbal remedies while standing out clearly on the pharmacy shelf.
Our solution focused on clarity, natural cues, and subtle elegance. The design balances clean layouts with delicate botanical references, highlighting the product’s natural ingredients and communicating reliability at a glance. Carefully selected colour palettes reinforce the herbal, soothing character of the supplement, while typography ensures information remains highly legible.
Beyond the outer carton, we also crafted the blister print design, ensuring a cohesive visual language across every touchpoint of the product. Every element, from the box to the blister, works together to convey trust, quality, and modernity.
The result is a cohesive design system that balances tradition with contemporary aesthetics and gives the supplement a clear, confident presence in the pharmacy environment.
We design dietary supplement packaging where form builds trust and detail matters.
If you’re planning a new product or a packaging redesign – let’s collaborate.
Credits
Client
Focuspharma
Design & Prepress
Abarel Team



