Abarel Creative Studio: Cinematic photo & video production for food, home and lifestyle brands.
Abarel Creative Studio
Abarel Studio is a boutique creative studio specialising in cinematic photography and video for food, home and lifestyle brands. Our work connects aesthetics with commercial thinking – images designed not only to look beautiful, but to communicate and sell.
We collaborate with brands, agencies and production houses in Poland and internationally, delivering both individual productions and long-term content partnerships.
As a boutique studio, we offer a highly personalized approach: fast decision-making, close collaboration, and meticulous attention to detail. We don’t do “one-size-fits-all”, every project is tailored to brand’s identity, values, and goals.
Every project begins with understanding our clients’ goals, brand language and audience. Depending on the project, we collaborate closely with agencies and clients or lead the entire creative process, from concept development to final delivery.
We assemble the right creative and production team, search for locations, organise castings, prepare tests and pre-light the set.
From creative direction through production and post-production, we deliver premium visuals that perform across digital, print, and broadcast – with the care, precision, and creative vision only a boutique studio can provide.
Our Services
We produce high‑impact commercial videos designed to perform across digital channels. From concept to final cut, we combine storytelling, art direction, and performance-driven thinking to create ads that build brand value and drive results on platforms like Google, Meta, YouTube, and paid social.
Best for: brand campaigns, performance ads, product launches, SaaS & e‑commerce
Dynamic visuals that bring brands to life. From motion graphics and animation to VFX and cinematic ads, we design moving images that capture attention and inspire action across all screen formats – including animations for trade fairs, exhibitions, and video store stands in shopping centres.
Best for: brand storytelling, digital campaigns, trade fairs & exhibitions, retail screens, DOOH
Complete on-set coordination to ensure smooth and efficient production. We manage location scouting, set preparation, permits, crew scheduling, and all operational details. We also assist foreign producers in preparing and supervising their film productions in Poland – providing local expertise, trusted suppliers, and seamless project oversight.
We create bold, sales‑focused photography for e‑commerce, packaging, and campaigns. Our images are crafted with the same cinematic mindset as our videos: strong lighting, precise composition, and a deep understanding of how visuals influence buying decisions.
Best for: e‑commerce, packaging, social media, print & digital campaigns
We create packaging designs that strengthen visual identity, elevate product presentation, and stand out on the shelf. From concept development and structural thinking to production‑ready artwork, we design packaging that is both visually compelling and commercially effective.
Best for: FMCG, food & beverages, supplements, cosmetics
Making brands memorable by creating lasting impressions that resonate with audiences.
Our Team
Anna Szandała
Founding Partner
Irek Szandała
Founding Partner
