Isles of Spice

Pho Bag Product Photoshoot

Client:

Isles of Spice

Year:

2022

Type:

Video Ads & Animation

,

Culinary Film

Culinary Film

,

Food Styling

Food Styling

Two hands hold a bowl of fresh pho, garnished with lime wedges, red chili slices, cilantro, and mushrooms, with a pair of chopsticks resting on the rim, alongside a small bowl of sesame seeds on a wooden table.
Two hands hold a bowl of fresh pho, garnished with lime wedges, red chili slices, cilantro, and mushrooms, with a pair of chopsticks resting on the rim, alongside a small bowl of sesame seeds on a wooden table.
A person is chopping fresh green bok choy on a rustic wooden cutting board, surrounded by various ingredients like red chilies, limes, and green onions on a dark wooden table, capturing a vibrant and organic cooking scene.
A person is chopping fresh green bok choy on a rustic wooden cutting board, surrounded by various ingredients like red chilies, limes, and green onions on a dark wooden table, capturing a vibrant and organic cooking scene.
A hand uses chopsticks to prepare a bowl of fresh vegetable and noodle soup, surrounded by ingredients like lime wedges, red chili peppers, leafy greens, and a bowl of sesame seeds on a rustic wooden table.
A hand uses chopsticks to prepare a bowl of fresh vegetable and noodle soup, surrounded by ingredients like lime wedges, red chili peppers, leafy greens, and a bowl of sesame seeds on a rustic wooden table.

Simplicity meets flavor: Pho-Bags made easy, beautifully captured by Abarel Studio.

A person adds a Pho Bag to a steaming pot on an induction cooktop, surrounded by fresh ingredients like ginger and leafy greens, creating a vibrant cooking scene.
A person adds a Pho Bag to a steaming pot on an induction cooktop, surrounded by fresh ingredients like ginger and leafy greens, creating a vibrant cooking scene.
A person's hands serve a bowl of Vietnamese pho, featuring rice noodles, sliced beef, fresh herbs, lime wedges, sliced red chilies, and mushrooms, on a rustic wooden table.
A person's hands serve a bowl of Vietnamese pho, featuring rice noodles, sliced beef, fresh herbs, lime wedges, sliced red chilies, and mushrooms, on a rustic wooden table.
A rustic wooden table features a dark ceramic bowl filled with a fresh, colorful salad, including sliced mushrooms, chili, and vibrant mixed greens, surrounded by additional bowls of salad ingredients, lime wedges, and a golden spoon.
A rustic wooden table features a dark ceramic bowl filled with a fresh, colorful salad, including sliced mushrooms, chili, and vibrant mixed greens, surrounded by additional bowls of salad ingredients, lime wedges, and a golden spoon.
A rustic wooden table is adorned with fresh ingredients for a Vietnamese pho, including raw beef shanks, rice noodles, red chili peppers, limes, ginger, garlic, onions, scallions, mushrooms, hoisin sauce, and star anise, evoking a rich culinary ambiance.
A rustic wooden table is adorned with fresh ingredients for a Vietnamese pho, including raw beef shanks, rice noodles, red chili peppers, limes, ginger, garlic, onions, scallions, mushrooms, hoisin sauce, and star anise, evoking a rich culinary ambiance.

Project Description

Cooking Made Easy: Video & Photography for Pho-Bag

Pho spice bags are an actual kitchen shortcut, making the preparation of this iconic soup enjoyable and straightforward. The defining slogan of PHO-BAGS – “as easy as making tea!” – perfectly captures this idea.

For this project, Abarel Studio was responsible for the complete photo shoot and video recipe production. We created both in a dark mood style, which allowed us to bring out the freshness, crunch, and rich colours of every ingredient that makes Pho so unique.

The Pho Bag visuals reflect our studio’s dedication to high-quality, creative, and effective visual communication for brands looking to stand out in competitive markets.

Credits

Production:

Abarel Studio Team

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