Coklai
MIX RED Commercial
Client:
Coklai
Year:
2022
Type:
Video Ads & Animation
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In the shadows, the Cokali red mixer becomes more than an appliance – it becomes the hero of atmospheric film crafted in our studio.
Project Description
For the 2022 launch of Coklai’s stand mixer in its bold new signature red, we created a sleek and cinematic commercial spotlighting the appliance as a design statement. Emerging from the shadows, the Coklai MIX RED is revealed in dramatic detail – its form, color, and precision on full display.
The spot anchors the "Fashion Color of the Kitchen" campaign, positioning the mixer not just as a tool, but as a centerpiece of style and performance.
Creative Highlights:
Focus on color as narrative: 2022’s red as the campaign hero
High-contrast, minimalist lighting to enhance product design
Combination of elegance, functionality, and premium quality
Created for cross-platform advertising and social media
Credits
Prodution
Abarel Team
