Studio News
Case study: SaldeoSMART KSeF explained in 15 seconds video
Date:
2026 January, 21
We created a performance-ready video ad tailored for Google Ads Performance Max that communicates the core value in a few bold frames – and makes every second count.
Client: Patcom Sp. z. o.o.
Industry: SaaS / Accounting / Fintech
Deliverable: 15-second video ad for Google Ads Performance Max and YouTube
The challenge
SaldeoSMART needed a short, high-impact video ad that could clearly explain a complex SaaS product, including KSeF integration, invoicing, and document workflows, within the strict format and attention limits of Google Ads Performance Max.
The key challenge: communicate real product value in seconds, not features.
The solution
We designed a performance-first video concept built around clarity, speed, and readability.
The 15-second ad focuses on three core benefits:
Built-in KSeF integration – no extra fees
All documents in one workflow
Client portal for accounting firms and their customers
Every frame was optimized for mobile viewing, silent playback, and fast comprehension.
Video structure (15s)
0–3s Problem “KSeF, invoices, document workflows: chaos?”
3–8s Solution SaldeoSMART + “KSeF integration included”
8–12s Product interface & workflow shown in action
12–15s Brand + CTA “SaldeoSMART accounting, upgraded”
Why it works
This video was designed specifically for Performance Max campaigns:
clear message within the first 3 seconds,
strong, specific value proposition,
large, legible on-screen typography,
dynamic pacing tailored to short attention spans,
clear branding and call to action.
The result is a scalable SaaS video ad that supports both brand trust and campaign performance.
Result
A concise, conversion-ready video ad that:
explains a complex SaaS product in seconds,
builds credibility with accounting professionals,
is ready to scale across Google Ads campaigns.
Need a performance-driven video for your SaaS?
At Abarel Studio, we create short-form video ads designed specifically for:
Google Ads & Performance Max,
SaaS, fintech, and B2B products,
brands that need clarity, not complexity.
Let’s talk → Abarel Studio
Cinematic video ads & performance-ready visuals
